DOT Engineering (NSW) Pty Ltd is involved in a wide variety of projects in the mining and construction industries. DOT Engineering’s team pride themselves on meeting any challenge and always completing work in a safe, cost effective and professional manner. DOT Engineering is a company dedicated to offering a broad range of services to meet any client’s needs.
Toot Toot Design were asked to create a brand and online identity for DOT Engineering. The primary objective was the identity had to standout on mining and construction sites, easily visible and recognisable from a distance. The core business name “DOT” was understated and somewhat ambiguous so a bold logo had to carry the brand. Innovation, flexibilty, skill, engineering and the integration of a subtle dot were the critical basis of the final identity.
In accordance with the brand, the website also had to be noticable. Developed from a WordPress template that highlighted projects and capabilities, clear imagery and sound content deliver a simple, easy-to-use site.