Whitehawk Advisors Pty Ltd is a specialist business, tax and wealth advisory practice. Dedicated to servicing privately held businesses and High Net Worth individuals. Working closely with clients to help them achieve business and financial goals by offering innovative and common sense solutions.
Toot Toot Design undertook the branding and an online identity for Whitehawk. The brief was straightforward, a classic sophisticated brand that had to reflect three key terms: focus, speed and agility. Hawks and whiteness were to be avoided as a too obvious conclusions for a logo concept.
The company tagline, “We offer clarity and certainty in a complex world.” Had to underscore the both the off and online identities.
A WordPress platform website was developed and has a simple, acute menu structure. Imagery was re-coloured from black and white photographs for brand clarity and to distill the idea of certainty.