Oh Darling!

Oh Darling! Brow & Beauty Bar was a small local beautician, specialising in brow sculpting, along with all other standard therapies.

Toot Toot Design was approached to complete a re-branding and online identity for Oh Darling! The previous brand had aged and required a refresh that would carry it into the future. In keeping with the name of the business also a play on the salon location – Darling Street, Balmain. Cheeky, feminine and fun with a retro twist were integral to bringing the new brand to life.

Classic 50’s pin-ups seemed the embodiment of all elements of the brief and new logo. Cream and soft tones, rather than clinical white was a natural choice implemented in all designs.

A series of postcard sized price lists, gift vouchers, stickers and promotional pieces were produced. The business cards had a clever appointment calendar and every piece could easily be stowed in a handbag. A website was created by an external developer, based on Toot Toot Design’s template.

Oh Darling! Brow & Beauty Bar is now closed.